Terms of service

TERMS OF SERVICE

Last updated: August 26, 2026

Welcome to Lumiyue.

The terms “we”, “us” and “our” refer to LUMIYUE LTD, trading as Lumiyue, a company registered in England and Wales under company number 17122252.

LUMIYUE LTD operates this store and website, including the related information, content, features, tools, products and services made available to you (collectively, the “Services”). Lumiyue is powered by Shopify, which enables us to provide the Services.

These Terms of Service, together with the policies referenced in them, explain your rights and responsibilities when you access or use the Services or purchase products from us.

Please read these Terms carefully. By visiting, interacting with or using the Services, you agree to be bound by these Terms and our Privacy Policy. If you do not agree, you should not access or use the Services.

Nothing in these Terms excludes, restricts or limits any statutory consumer right that cannot lawfully be excluded, restricted or limited.

SECTION 1 — ELIGIBILITY, ACCESS AND ACCOUNTS

You must be at least the age of majority in your place of residence to place an order, or you must place the order with the involvement and permission of a parent or legal guardian.

You may be asked to provide information including your name, email address, billing information, payment information and delivery address.

You are responsible for ensuring that the information you provide is accurate, current and complete and that you have the right to provide it.

If you create an account, you are responsible for maintaining the confidentiality of your login credentials and for activity carried out through your account. Please contact us promptly if you believe your account has been accessed without authorization.

You may not sell, transfer, assign or license your customer account to another person.

SECTION 2 — PRODUCTS AND PRODUCT INFORMATION

We take reasonable steps to ensure that product descriptions, photographs, prices, options and availability information are accurate.

Colors, textures and other visual details may appear slightly different depending on screen settings, image quality, lighting, production methods and the natural characteristics of certain materials.

Minor differences that do not materially affect a product’s appearance, function or use may occur. Nothing in this section removes your rights where a product is faulty, not of satisfactory quality, not fit for an applicable purpose made known to us or materially not as described.

Product information, available options and prices may be updated before an order is placed. Changes made after an order has been accepted will not alter that confirmed order unless required by law or expressly agreed with you.

We may discontinue a product or limit availability in particular locations where reasonably necessary, including because of stock, delivery, legal or operational restrictions.

SECTION 3 — ORDERS AND ACCEPTANCE

When you submit an order, you are making an offer to purchase the selected products.

An order is accepted when we send confirmation that the order has been accepted or begin processing it, subject to successful payment authorization.

We may decline or cancel an order for a lawful and reasonable reason, including:

  • Product unavailability.

  • Incorrect pricing or product information.

  • Payment authorization failure.

  • Suspected fraud or unauthorized activity.

  • Delivery restrictions.

  • An order that appears to be intended for unauthorized commercial resale.

  • A personalization request that is unlawful, infringing, abusive or technically unsuitable.

If we decline or cancel an order after payment has been received, we will issue an appropriate refund to the original payment method.

Please review all submitted information carefully before placing an order, including photographs, names, spelling, options, personalization details and delivery information.

SECTION 4 — ORDER CHANGES AND PRE-DISPATCH CANCELLATIONS

Requests to change or cancel an order before dispatch must be emailed to hello@lumiyue.com within 12 hours after the order is placed and before processing, fulfilment or production begins, whichever occurs first.

Please include your order number and the requested change.

For personalized or custom-made products, changes or cancellation may not be possible after production or personalization has begun because the product is being created according to the customer’s specifications.

A requested change or cancellation is not confirmed until you receive written confirmation from Lumiyue.

The 12-hour period applies only to our voluntary pre-dispatch cancellation process. It does not remove any statutory cancellation or return right that may apply to an eligible ready-made product before or after delivery.

Returns, exchanges and refunds are governed by our Refund & Return Policy:

https://lumiyue.com/policies/refund-policy

SECTION 5 — PRICES, TAXES AND PAYMENT

Prices, discounts and promotions may change before an order is placed.

The price charged will be the price shown when the order is submitted and confirmed in the order confirmation, subject to the correction of an obvious pricing error.

Prices displayed to consumers will include mandatory taxes, charges and fees where they are required to be included under applicable law.

Delivery charges and any other charges that can reasonably be calculated in advance will be disclosed before the order is submitted.

Depending on the destination, an order may be subject to customs duties, import taxes or fees imposed by local authorities or carriers. Where these amounts are not included in the price or collected at checkout, the customer may be responsible for paying them, where permitted by applicable law and disclosed before purchase.

You agree to provide accurate and complete payment, billing and account information.

You represent that you are authorized to use the payment method submitted with the order.

Payment information is processed by Shopify and the applicable payment providers. We do not ordinarily receive or store complete payment card numbers.

Promotions may be subject to separate terms. If specific promotion terms conflict with these Terms, the specific promotion terms will apply to that promotion.

SECTION 6 — SHIPPING AND DELIVERY

Processing and delivery information is provided in our Shipping Policy:

https://lumiyue.com/policies/shipping-policy

Processing and delivery times are estimates unless we have expressly agreed to a guaranteed delivery date.

We will comply with applicable delivery obligations and any delivery timeframe agreed with you.

If an order is delayed, we will provide reasonable assistance and any remedy required by applicable law.

We are not responsible for delays caused solely by customs processing, severe weather, carrier disruption, incorrect delivery information provided by the customer or another event genuinely outside our reasonable control. This does not remove any responsibility that applicable law places on us.

Risk of loss or damage remains with us until the product comes into your physical possession or the physical possession of a person you nominate to receive it.

If you independently arrange a carrier that we did not offer, risk may pass to you when the product is delivered to that carrier, where permitted by applicable law.

SECTION 7 — PERSONALIZATION CONTENT

You retain any ownership rights that you hold in photographs, artwork, names, text and other content submitted for a personalized order (“Personalization Content”).

By submitting Personalization Content, you grant Lumiyue and the service providers involved in your order a limited, non-exclusive license to use, reproduce, adapt and transmit that content only as reasonably necessary to:

  • Review and process the order.

  • Prepare or produce the personalized product.

  • Fulfil and deliver the order.

  • Provide customer support.

  • Resolve order-related issues.

  • Comply with applicable legal obligations.

This license does not permit us to use Personalization Content in public advertising, social media posts or promotional materials without your permission.

You represent that you own the Personalization Content or have permission to provide and use it for the requested product.

You must not submit content that:

  • Infringes another person’s copyright, trademark, privacy or other rights.

  • Is unlawful, threatening, abusive, discriminatory, defamatory or obscene.

  • Contains malicious code.

  • Is submitted without the permission of an identifiable person where permission is required.

We may decline a personalization request that reasonably appears to violate this section.

Personalization Content is also processed in accordance with our Privacy Policy.

SECTION 8 — INTELLECTUAL PROPERTY

The Services and their content, including trademarks, logos, text, graphics, photographs, videos, designs, layouts and software, are owned by or licensed to LUMIYUE LTD, Shopify or the applicable rights holder and are protected by intellectual property laws.

You may access and use the Services for personal, non-commercial shopping purposes.

Unless permitted by law or expressly authorized in writing, you must not reproduce, distribute, modify, publish, transmit, display, sell, license, commercially exploit or create derivative works from our content.

Nothing in these Terms transfers ownership of intellectual property belonging to Lumiyue, Shopify or another party.

Lumiyue names, logos and brand elements may not be used without prior written permission.

Shopify names, logos and brand elements belong to Shopify or its licensors.

SECTION 9 — OPTIONAL TOOLS AND THIRD-PARTY SERVICES

The Services may provide access to tools, applications or functionality supplied by third parties.

Third-party tools and services may be subject to their own terms and privacy policies. You should review those terms before using them.

We are not responsible for a third-party service solely because we provide access or a link to it. However, this does not exclude responsibility that cannot lawfully be excluded, including responsibility for services we directly promise to provide as part of your order.

We may introduce new tools, resources or features. Unless separate terms are provided, those additions will form part of the Services and will be subject to these Terms.

SECTION 10 — THIRD-PARTY LINKS

The Services may contain links to websites, applications or platforms operated by third parties.

If you follow a third-party link, you should review the applicable terms, privacy policy and security practices.

We do not control independent third-party websites and are not responsible for their content, availability or practices merely because they are linked from our website.

Questions or complaints concerning an independent third-party product or service should be directed to the relevant provider.

SECTION 11 — RELATIONSHIP WITH SHOPIFY

Lumiyue is powered by Shopify.

Products purchased from our store are sold by LUMIYUE LTD, trading as Lumiyue. Shopify provides the ecommerce platform but is not the seller of the products purchased from us.

Shopify may collect and process personal information relating to your access to and use of the Services to provide, secure, personalize and improve Shopify services.

Where Shopify Network Intelligence or related Enhanced Services are enabled, Shopify may process information concerning interactions with our store, other merchants and Shopify to provide more personalized experiences, relevant advertising, analytics, fraud prevention and service improvements.

Information may be shared with Shopify and relevant third parties, including parties located in other countries, where necessary to provide these services.

Additional information is provided in our Privacy Policy and Shopify’s Consumer Privacy Policy.

SECTION 12 — PRIVACY

Our collection and use of personal information is governed by our Privacy Policy:

https://lumiyue.com/policies/privacy-policy

Shopify may also process certain personal information in accordance with the Shopify Consumer Privacy Policy:

https://www.shopify.com/legal/privacy/consumers

You may review or manage certain Shopify privacy preferences through Shopify’s Privacy Controls:

https://privacy.shopify.com/en

SECTION 13 — REVIEWS AND FEEDBACK

If you voluntarily submit a review, testimonial, suggestion or other content specifically intended for publication or promotional use (“Public Feedback”), you grant us a non-exclusive, worldwide, royalty-free license to use, reproduce, publish, display and adapt that Public Feedback in connection with our business and Services.

This section does not apply to:

  • Personalization Content submitted to create or fulfil an order.

  • Private customer service communications.

  • Personal information protected by our Privacy Policy.

  • Content that was not reasonably submitted for public display.

You represent that you have the right to submit Public Feedback and that it does not infringe another person’s rights or contain unlawful, misleading, abusive or malicious material.

Where legally required, you must disclose any compensation or incentive received for providing a review.

We may moderate or remove Public Feedback that violates these Terms, applicable law or the rights of another person.

SECTION 14 — ERRORS AND CORRECTIONS

Information presented through the Services may occasionally contain typographical errors, inaccuracies or omissions.

We may correct errors and update information where reasonably necessary.

If a material error affects an order you have already submitted, we will contact you where reasonably possible and provide an appropriate option, which may include confirming the corrected information or cancelling the affected order for a refund.

Corrections will not reduce any statutory right relating to a confirmed order.

SECTION 15 — PROHIBITED USES

You may use the Services only for lawful purposes.

You must not use the Services to:

  • Violate applicable law or another person’s rights.

  • Commit or facilitate fraud.

  • Submit false, deceptive or misleading information.

  • Harass, threaten, defame, discriminate against or harm another person.

  • Upload viruses, malware or other harmful code.

  • Interfere with the operation or security of the Services.

  • Circumvent authentication, security or access controls.

  • Collect another person’s personal information unlawfully.

  • Send spam, phishing messages or unauthorized advertising.

  • Impersonate another person or misrepresent your identity.

  • Copy, scrape or commercially exploit website content without authorization.

  • Place orders for unauthorized resale, export or another unlawful purpose.

We may take reasonable action to protect the Services, our customers and our rights where this section is violated.

SECTION 16 — SUSPENSION AND TERMINATION

We may suspend or restrict access to an account or the Services where reasonably necessary because of:

  • A material or repeated breach of these Terms.

  • Suspected fraud or unauthorized activity.

  • A security risk.

  • Misuse of the Services.

  • A legal or regulatory requirement.

  • Conduct that threatens Lumiyue, Shopify, other customers or third parties.

Where reasonably possible and legally permitted, we will provide notice or an opportunity to address the issue.

Termination or suspension will not affect rights and obligations that arose before termination, including payment obligations, statutory consumer rights and obligations concerning intellectual property, privacy and dispute resolution.

SECTION 17 — WARRANTIES AND CONSUMER RIGHTS

We take reasonable steps to keep the Services accurate, secure and available, but we cannot guarantee that website access will always be uninterrupted or free from every technical error.

General website information is provided for informational purposes and may occasionally require correction.

Nothing in this section limits a specific commitment contained in a product description, order confirmation or applicable policy.

Nothing in these Terms excludes or limits any statutory right relating to products being of satisfactory quality, fit for an applicable purpose made known to us, as described or otherwise compliant with applicable consumer law.

SECTION 18 — LIMITATION OF LIABILITY

We are responsible for loss or damage that is a reasonably foreseeable result of our breach of these Terms or our failure to use reasonable care and skill.

We are not responsible for loss or damage that:

  • Was not reasonably foreseeable when the contract was formed.

  • Was caused by inaccurate information supplied by the customer.

  • Was caused solely by an event outside our reasonable control, except where applicable law places responsibility on us.

  • Relates to business loss where a product was purchased primarily for personal or household use.

Nothing in these Terms excludes or limits liability for:

  • Death or personal injury caused by negligence.

  • Fraud or fraudulent misrepresentation.

  • Breach of statutory consumer rights.

  • Defective products where liability cannot lawfully be excluded.

  • Any other liability that cannot lawfully be excluded or limited.

Products that arrive damaged, defective, incorrect or materially not as described are handled under our Refund & Return Policy and applicable consumer law.

SECTION 19 — SEVERABILITY

If any provision of these Terms is determined to be unlawful, invalid or unenforceable, that provision will be applied to the fullest extent permitted by law or severed to the minimum extent necessary.

The remaining provisions will continue in effect.

SECTION 20 — WAIVER AND ENTIRE AGREEMENT

If we delay or fail to enforce a provision of these Terms, this does not mean that we waive our right to enforce it later.

A waiver is effective only if confirmed by us in writing and applies only to the specific circumstances described.

These Terms, together with the applicable order confirmation and policies expressly incorporated by reference, form the agreement between you and LUMIYUE LTD concerning your use of the Services and purchases from us.

If a specific policy conflicts with these Terms on a subject addressed by that policy, the specific policy will apply to that subject.

Nothing in this section excludes liability for fraud or fraudulent misrepresentation or limits any statutory consumer right.

SECTION 21 — ASSIGNMENT

You may not transfer your customer account or your obligations under these Terms to another person without our written consent.

We may transfer our rights and obligations as part of a genuine business sale, merger, restructuring or transfer of operations.

Any transfer by us will not reduce your rights under these Terms or applicable law. Where required, we will provide reasonable notice of a material transfer.

SECTION 22 — GOVERNING LAW AND JURISDICTION

These Terms and contracts formed through the Services are governed by the laws of England and Wales.

If you are a consumer outside England and Wales, you continue to benefit from any mandatory consumer protection provided by the law of your country or place of residence.

Nothing in these Terms prevents a consumer from bringing proceedings in a court available to them under applicable law, including an appropriate court in their country or place of residence where such a right applies.

SECTION 23 — CHANGES TO THESE TERMS

We may update these Terms to reflect changes to our Services, business practices, technology or legal obligations.

The latest version will be published on this page with an updated “Last updated” date.

Material changes will be communicated where required by applicable law.

Changes will not retroactively alter a confirmed order unless required by law or expressly agreed with you.

SECTION 24 — CONTACT INFORMATION

Questions about these Terms should be sent to:

LUMIYUE LTD
Trading name: Lumiyue
Company number: 17122252
Registered in England and Wales

Email: hello@lumiyue.com
Customer service telephone: +44 7746 367695

Registered office and business correspondence address:

128 City Road
London
EC1V 2NX
United Kingdom

This address is provided for business, legal and written correspondence only. It is not our production, fulfilment, shipping or return address.

Please do not send products to this address unless we have provided written return instructions and confirmed the applicable return address in advance.